There are many people out there that buy a bottle of wine just because they like the label on it. I sometime do this especially if I am in a mood to try something new. This is how I discovered Bonny Doon wines. Their labels are great. Well, winemakers are becoming keenly aware of this and have begun to make their wines seem accessible.
they do the best framboise! remember that one?
the label looks like a chicklit book too. http://www.bonnydoonvineyard.com/wine/view/101